Management Team

Who are we ?

Meet the top brass

CaSA’s success rests on the shoulders of every single employee, no matter their position. But someone has to be in charge, mostly to be blamed. Here are a few of our key people.

Martin Fassier

Martin Fassier

Chief Executive Officer - Co-Founder

Patrick Pepin

Patrick Pepin

Chief Operations Officer - Co-Founder

Catherine Chicoine

Catherine Chicoine

Chief Financial Officer

Mario Sergi

Mario Sergi

Chief Information Officer

Louis-Pierre Morin

Louis-Pierre Morin

Chief Technology Officer

Jay Geissberger

Jay Geissberger

Lead Engineer

Marc-André Dubois

Marc-André Dubois

Lead Software Developer

Philippe Mabilleau

Philippe Mabilleau

Senior Engineer

Board of Advisors

Mistakes are expensive and wisdom can’t be bought. Mentors and advisors are the best path forward.

François Cartier, Eng, MBA, GPLLM

Lead, Strategic Projects, Green Ontario Fund


François is an industrial engineer by trade from Polytechnique Montréal where he developed a passion for operations research and complex optimization models with thousands of constraints. He completed his MBA (double majors in Finance & Global Management) and Master of Corporate Laws (GPLLM) at the University of Toronto. François worked in strategy and operations consulting at Capgemini (formerly Ernst & Young Consulting) and in M&A and PE investments at Direct Energy (subsidiary of Centrica plc), EnerCare inc., CDPQ and Hydro-Québec. François is a member of the Quebec Professional Engineers (OIQ) and the Institute of Corporate Directors.

Jean-Claude Lesage

Vice-president, Giant Factories Inc.


Having completed his studies in Industrial Engineering at Montreal’s Polytechnique, Jean-Claude Lesage joined the family business in 2002 and became its vice-president in 2008 to create the team and the tools needed to face the technological and growth challenges facing the industry. Solidly anchored in the family values that have made and kept Giant an industry leader for over 70 years, Jean-Claude aims to deliver results that have foundations in respect, integrity and safety.

Francois G. Levesque

Managing partner, Levesque Roy Conseil


After spending over a decade as a business engineering specialist for a major IT consulting and outsourcing corporation, Francois is currently co-founder and partner at Levesque Roy Conseil, co-founder and CFO at Tecor Transport and CFO at SIG.NUM Preemptive Healthcare. He likes to create a business case for anything.

Damien Lefebvre

President, Valtech Montreal and EVP, North America


Damien’s entrepreneurial career started in 2001 with Cesart, where he helped grow the e-marketing firm from a small group of innovative thinkers to a team of 100 highly specialized consultants in 3 major cities worldwide. After a short tenure at Gesca to develop new digital business opportunities, Damien launched w.illi.am/ in 2008 alongside co-president Annie Levesque, with the objective of developing a solid complete digital experience agency. By the time it was acquired by Valtech in 2015, w.illi.am/ had become an undisputed digital developments leader in North America, with top tier customers like Samsung, Bombardier, Mary Kay, Banque Nationale du Canada, Decathlon and several others.

Denis Lefrançois

President - Show Distribution


Denis Lefrançois is the founder and now ex-president of Solotech Inc., Canada’s leading company in rental and sale services of audio, video and lighting equipment for the live entertainment, TV & movie and corporate event industry. He drove Solotech’s spectacular growth by choosing key partners such as the Caisse de dépôt et placement du Québec. Having piloted the sale of Solotech to the Claridge investment fund, he joined Show Distribution to oversee the business growth, eventually taking the role of president. M. Lefrançois also sits as a board member for multiple non-profit organizations.

Jean-Nicolas Dupéré

Partner - Avenue Finance


Jean Nicolas Dupéré is a founding partner of corporate finance firm Avenue Finance, where his experience and expertise of over twenty years as an entrepreneur and manager make him a valuable consulting asset. His past achievements include being nominated as Executive Director, Economic Development Advisor and Senior Director of Corporate Finance at the Business Development Bank of Canada. Jean Nicolas holds a Bachelor’s degree in Economics from the Université de Sherbrooke and a Certificate in International Business from the Université du Québec à Montréal.